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Advertising the RCIA?

June 17, 2010

I just had this search term find its way to my blog: advertising the RCIA.

I realize those seeking the Catholic Church usually come knocking, but what about those that are curious and don’t know where to start?

My first “season” as an RCIA catechist no one came knocking at our church. I was very excited to be part of the RCIA team and a little disappointed that I wouldn’t be teaching anyone that first year. So in our training sessions I mentioned advertising our RCIA “program” in the local paper. The director seemed shocked that I would even suggest something like that. Is that really so terrible? Why can’t the Catholic Church advertise?

This is similar to evangelizing at a church function, not in a harassing way, but as in offering an “ask a Catholic a question” kind of booth at a festival, for example. My friend made this suggestion to his pastor and was turned down.

Are these just two examples of sheepish Catholics? They don’t want to appear in-your-face about religion? The Pope has called for the New Evangelization. What do some people think this means?

People are curious about the Church. Some people are lost and need a helping hand. And many other such scenarios. Not only do we have to reach out to those that are curious and searching, but we also have to reach out to our fellow Catholics, especially pastors and those in charge of certain ministries, that they take the New Evangelization to heart. We need to advertise. We need to be a welcoming church.

3 Comments leave one →
  1. June 19, 2010 4:18 pm

    We have religion announcements in our local paper every week; I think RCIA gets mentioned by some parishes before it begins each fall.

  2. Tom permalink
    August 17, 2014 11:41 pm

    We live in a small rural town of 3,000. We always get one or two new Catholics by advertising RCIA in the local Paper! Our average class in 3 to 5 new students each year.

    • catholicwideweb permalink
      August 19, 2014 10:18 am

      Good to hear! May God continue to bless your efforts!!

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